Expertise
As a branded content lead since 2016, I oversee the creative direction as it pertains to editorial and sponsored content across the GMG portfolio of brands. With over 10 years of experience leading cross-functional teams, I work with a group of designers and editors to produce best-in-class content that serves both our audience and advertisers.
I’m passionate about fashion and beauty, and previously served as PureWow’s in-house stylist and market editor, styling and occasionally premiering in video and TV segments on The Today Show and New York Live. I have continued to find ways to contribute in those categories, whether as a writer, editor or social video talent.
Experience
I began my career as copywriter in Boston, but quickly relocated to become PureWow’s first Editorial Assistant in 2012. For eight years, I rose the ranks as branded content made it’s mark on the industry, eventually becoming the VP of Branded Content at Gallery Media Group. Over the years, I have written, edited and overseen hundreds upon hundreds of campaigns—from celebrity video shoots to at-home product reviews. Most recently, I’ve transitioned to leading our team of editors, as well as in-house designers, for both editorial and sponsored content. This includes spearheading the relaunch of the Coveteur, as well as a rebrand of PureWow across our site and social handles.
Education
I received my bachelor’s degree in English from the University of Mary Washington in Fredericksburg, Virginia, where I also graduated with a minor in Italian Studies.
Meet more of the PureWow Team. Read our editorial policy.
