The 8 Best Korean Skincare Brands That Are Worth the Hype, According to a Korean Beauty Editor Who’s Tried It All
From Anua to Sulwhasoo
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As a Korean-American beauty editor with more than 10 years of experience in the industry, I’ve always been intrigued by the skincare scene in Seoul. After all, it’s one of the largest beauty meccas in the world, known for being ahead of the curve with their research, ingredients and innovative textures in haircare, skincare *and* makeup. Since there’s a dizzying array of options to choose from, I’ve put together this very streamlined guide to just eight of the best Korean skincare brands I’ve tried and loved throughout the years, from buzzy sunscreens to hydrating toner pads. (Another thing: Everything listed is widely available here in the States without having to pay extra shipping fees.)
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Jenny Jin
Beauty Director
- Oversees all beauty content at PureWow
- Has over a decade of experience in writing and editing, both in print and digital media
- Produces 'Youngish' newsletter, a guide to beauty in your 30s and beyond
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