These New Loops Eye Masks Are Like a Cool Glass of Water for My Under-Eyes
And they drink it all up

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Hot days, long nights, jet lag and a lot less sleep than usual—so describes how my summer's been going so far. And while puffy under-eyes are a price I'd happily pay for spending quality time with my friends on a rooftop, chatting over wine into the wee hours, there reaches a point when my skin needs some intervention. Luckily, I've found a great solution in the new Hyper Eyes masks ($25) from Loops.
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The beauty brand has earned a cult following for its affordable sheet masks, which are also loved by celebrities from Hailey Bieber to Serena Williams, so when it launched the instant-wakeup Hyper Eyes patches in the midst of my summer shenaniganing, I knew I had to try them.
Made with a blend of caffeine (zing!), hydrating niacinamide and brightening ingredients like tranexamic acid and alpha-arbutin, the masks promise refreshing relief for tired eyes, along with a reduction in bags and dark circles. After giving them a go myself, I can happily report that they don't disappoint.
My takeaway? If the trade-off of a few fun, late nights means slapping on the Loops Hyper Eyes masks come morning, I'm more than willing to invest the $25 in a five pack (or three). After all, I have all winter to hibernate.

Stephanie Maida
Senior Commerce Editor
- Oversees PureWow's coverage of sales and deals, celebrity commerce and new launches across categories
- Has worked as a writer and editor for 10+ years
- Studied journalism at New York University
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