Beauty

7 Makeup Tips for Women in Their 50s, According to Makeup Artists and a Lazy 50+ Beauty Editor

Finally, less effort pays off

Dana Dickey

By Dana Dickey

Updated Jan 12, 2025

Additional reporting by
Jenny Jin

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here.

Meet the Experts

  • Jenny Patinkin is a celebrity makeup artist and founder of Jenny Patinkin Eco-Luxe Beauty Tools, an award-winning line of makeup brushes, skin tools and travel sets. She is the author of Lazy Perfection: The Art of Looking Great Without Really Trying.
  • Taylor Audette is Vice President of Brand Marketing at Ogee, beauty products with a minimum of 70 percent organic ingredients. She is a veteran of the clean cosmetics space, beginning her career at botanicals-based Tata Harper Skincare.
Senior Editor

Dana Dickey

Senior Editor

  • Writes about fashion, wellness, relationships and travel
  • Oversees all LA/California content and is the go-to source for where to eat, stay and unwind on the west coast
  • Studied journalism at the University of Florida

read full bio