Glossier, Laneige…Panera?! ‘Little Treat Lip Gloss’ Is Officially Trending
Treat yo’self (and your pout)

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here.

Consider it the most unexpected food trend of 2025: Your favorite little treats are now wearable. Panera collaborated with Holler & Glow to launch mac and cheese and bread-scented lip balm; Dunkin’ provided a sweet spin on Tarte’s viral Maracuja line. And now, Magnolia Bakery has partnered with Glossier to launch its latest limited-edition Balm Dotcom flavor: banana pudding.
They say it takes three to start a trend, but those examples are only the tip of the iceberg—you can also score AriZona Iced Tea lip balm, made by Vacation; swicy fans can let their love of sweet heat linger with a swipe of the Burt’s Bees x Mike’s Hot Honey collab. And if you’re feeling chapped, the cult-favorite Laneige Lip Sleeping Mask now comes in a Baskin-Robbins-inspired rainbow sherbet flavor.

Candace Davison
VP of editorial content
- Oversees home, food and commerce articles
- Author of two cookbooks and has contributed recipes to three others
- Named one of 2023's Outstanding Young Alumni at the University of South Florida, where she studied mass communications and business
read full bio