Fashion

I’m a Fashion Editor and These Under-$100 Prime Day Finds Look Designer

Prepare to do a double take

Stephanie Meraz

By Stephanie Meraz

Updated Jul 8, 2025

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here.

If I could have a closet designated to designer pieces, I would, but unfortunately that isn’t in the current budge. Thankfully, Amazon Prime Day, which began on July 8 and runs through July 11, 2025, is making my dreams come true with their insanely good selection of Prime Day deals on all the best products, including beauty must-haves and fashion pieces that are too good to pass up. Some of them even reminded me of expensive brand names, which is why I took the liberty of creating a list of the top picks I’m shopping this year that could pass as designer. Here, 11 designer lookalikes on sale during Prime Day that’ll have you thinking you’re wearing Hèrmes, Alaïa, The Row and more.

Remember, in order to fully enjoy all the Prime Day markdowns during the four-day Prime Day event, you have to be an Amazon Prime member. Before you panic, you can sign up for a free 30-day trial, and you’ll receive all the perks, like free shipping, unbelievable markdowns and more. Trust me, you don’t want to miss out on the makeup bag I sourced that could pass as Louis Vuitton, or the Cartier-esque bangles, either. Before you ask, yes, they’re all on sale and included in the list, below.

Want to know which buzzy products are *really* worth buying? Sign up for our shopping newsletter to uncover our favorite finds.

Associate Fashion Commerce Editor

Stephanie Meraz

Associate Fashion Commerce Editor

  • Covers all things fashion and shopping
  • Boasts over 23 years of experience as an avid shopper, having secured a personal stylist at Limited Too at the age of four
  • Studied English literature, communications and creative writing at the University of San Diego, and completed the Columbia Publishing Course at Columbia University in New York

read full bio