Bye, Bye, Pastels. Jewel Tones Are Coming for Us This Fall
Get ready for a visual punch-up
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Admittedly, I’m as weak for a pastel as anyone. But after years of cottagecore, Bridgerton and now Jane Austen ruling the screens, I’m ready for something vibrant and rich, with plenty of depth. From a fashion perspective, this is also a win because I look better in darker, deeper hues. Seems I’m in luck—Pantone’s fall color trend report predicts a handful of jewel tones, and the 2026 resort (aka the late fall/early winter) collections of many major fashion houses, from Louis Vuitton to Dior, featured these colors, too. Below are five jewel tones to watch for—plus cute looks to shop.
Shop the Trend
Shop the Trend
Shop the Trend
Shop the Trend
Shop the Trend
Marissa Wu
Editor, SEO and Audience Development
- Writes across all verticals, including beauty, fashion, wellness, travel and entertainment, with a focus on SEO and evergreen content
- Has previously worked at Popular Photography and Southern Living, with words in Martha Stewart and Forbes Vetted
- Has a B.S. in journalism from Boston University
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