The Trendiest Accessory for Your Bag in 2025 Is a...LABUBU?!
Say hello to your new favorite keychain
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As I'm sure we're all aware, bag charms and accessories have been on the rise since the latter half of 2024 and I see no sign of them slowing down. Trendsetters across the globe are leaning into the cute and kitsch. I'm taking Sonny Angels, knick-knacks, tchotchkes, sneaker charms, junk journaling, the anik-anik trend. You name it, people are probably collecting it, using it or doing it—and showing it off.
In that same vein, I've started spotting a unique $22 Chinese mystery keychain called LABUBU everywhere—from the streets of Paris Fashion Week to bags worn by Rihanna, Dua Lipa and two members of BLACKPINK, Rosé and Lalisa 'Lisa' Manobal (who also plays Mook on The White Lotus). So what is LABUBU? Why is it so popular? And where the heck do you get one?
Delia Curtis
Assistant Editor
- Covers beauty, fashion, news, entertainment, travel, wellness, money and LGBTQ+ culture
- Has worked in media for the last eight years and has held positions at Boston Magazine, Boston Common Magazine and Northshore Magazine
- Graduated from Emerson College in 2019 with a degree in Writing, Literature and Publishing with a minor in Women, Gender and Sexuality Studies
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