Fashion

The Cult-Favorite Natori Feathers Bra Is *the* Most Comfortable Bra That I Own (& It's Over 30% Off During the Nordstrom Anniversary Sale)

It’s bra-mazing

Stephanie Meraz

By Stephanie Meraz

Updated Jul 8, 2025

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Natori Feathers Bra Review
  • Value: 20/20
  • Functionality: 18/20
  • Quality/Ease of Use: 19/20
  • Aesthetics: 19/20
  • Comfort: 19/20

TOTAL: 95/100

Here’s a little context: I hate wearing bras. But who doesn’t, really? I’m convinced it’s a universal fact for all of us bra wearers that there’s no better feeling than freeing the gals after a long day of work, happy hour drinks and errands. The pop of the clasps, the release of tension and the flood of relief, bliss and freedom. I hate bras so much, that I’d rather wear sticky boobs or tape my nipples down than succumb to the confining squeeze.

So, when I received the task of trying out the cult-favorite Natori Feathers bra, I was a bit hesitant, but let me tell you, it is *so* worth it. Best of all, it's currently over 30 percent off for the Nordstrom Anniversary sale, which runs through Sunday, August 3.

In case you didn’t know, shoppers gain access to the Anniversary Sale in tiers based on their Nordy Club status before it opens up to everyone on July 12. (P.S. You can still sign up to become a card member and gain instant Influencer status.) These are the dates to keep in mind while shopping:

  • Icons: Shop from July 8 through July 11
  • Ambassadors: Shop from July 9 through July 11
  • Influencers: Shop from July 10 through July 11
  • Everyone (including non-members): Shop from July 12 through August 3

The PureWow100 is a scale our editors use to vet new products and services, so you know what's worth the spend—and what's total hype. Learn more about our process here.

Started by Josie Natori on the floor of her living room in 1997, the lingerie brand quickly became known for making the most comfortable bras on the market for women with small breasts and big boobs, offering sizes 32A through 36G, 30A through 30DDD and 38 B through 38DD.

To be quite honest, I gave up on the one-brand-accommodates-all notion years ago, accepting my fate with ill-fitting bras and living with the gap in my cups, tight band and loose straps. It wasn’t until a recent event, where I was treated to a bra-fitting—something I hadn’t experienced since high school—when I realized that I might be wearing the wrong size bra. The bra expert assured me that I’m a 34B—not a 32D or 34C like I had always worn. Then, I took a chance on the Natori Feathers bra.

Associate Fashion Commerce Editor

Stephanie Meraz

Associate Fashion Commerce Editor

  • Covers all things fashion and shopping
  • Boasts over 23 years of experience as an avid shopper, having secured a personal stylist at Limited Too at the age of four
  • Studied English literature, communications and creative writing at the University of San Diego, and completed the Columbia Publishing Course at Columbia University in New York

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