Gwyneth Paltrow’s 10-Minute Protein Pancakes Feature One Surprising Ingredient
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If you want to get people riled up, defend Gwyneth Paltrow. Suggest that “conscious uncoupling” changed the way we talk about divorce, or that Goop has gotten people to think seriously about wellness—even if it means questioning what Goop’s offering (like jade eggs). Or that maybe she couldn’t remember which Marvel movies she’d been in because there are 37 of them and counting—and her character pops up for minor scenes all over the place.
She’s a polarizing figure, no matter what she does, which became all too apparent the day I posed a simple question in PureWow’s email newsletter: “Are you an Ina or a Gwyneth?”
After years of food reporting, I’d found people fall into one of two camps: They either make the same meal every day, appreciating the ease and efficiency it offers, or they get a creative boost from mixing things up. Ina Garten, famous cookbook author and Food Network star, has said she’s eaten the same thing pretty much every day for the last decade: oatmeal with butter and maple syrup. Paltrow, on the other hand, has spent the past few years whipping up everything from Korean-inspired steak and eggs to paleo lobster benedict on Instagram, as part of her “boyfriend breakfasts” series—aka her and husband Brad Falchuk’s weekend tradition. There’s no right or wrong way, but people had opinions, particularly about Paltrow’s approach.
“Who has time for that?”
“A private chef must be making all those meals when she isn’t filming for Instagram.”
“She doesn’t really eat like that.”
Admittedly, I tend to fall into the Ina camp, opting for yogurt with granola or whatever cereal’s in my pantry most mornings. But I was intrigued by Paltrow’s plethora of recipes, and one on Instagram, in particular, caught my eye: her 10-minute protein pancakes. It sounded fast, easy and filling. And maybe it’d help me break out of my breakfast rut, because the yogurt, while easing my “what to make?” mental load, was getting boring.

Candace Davison
VP of editorial content
- Oversees home, food and commerce articles
- Author of two cookbooks and has contributed recipes to three others
- Named one of 2023's Outstanding Young Alumni at the University of South Florida, where she studied mass communications and business
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