From Sardines to Line Dancing, These Are the 6 Biggest Trends of Summer 2025
Giddy up, recession indicators!
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Every summer brings a crop of new trends, some lasting and important, some frivolous and fleeting. [Stashes brat-green crop top in back of closet.] But whether you’re a “chop-your-hair-into-The-Rachel-immediately” trend-follower or fervent do-your-own-thinger, it’s good to least know what the cool kids are up to. Here, six trends that will be everywhere this season according to PureWow editors, from the drink everyone will be sipping to the meme on every TikTok feed.
Jillian Quint
Editor-in-Chief
- Oversees editorial content and strategy
- Covers parenting, home and pop culture
- Studied English literature at Vassar College
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