Style

Look great, feel great—from fashion and beauty to shopping and home decor

Editors' Picks

how to style a belt for petites a photo collage of chelsea candelario and models wearing beltsPopilush/Getty Images

Fashion/ Chelsea Candelario

I'm 5'0" and This Surprising Tip from a Stylist Has Changed the Way I Get Dressed

twee nails a photo of pixelated nailsDasha Burobina/Getty Images

Beauty/ Chelsea Candelario

Twee Nails Are Kicking Soap Nails to the Curb

What is blokette core: Collage of blokette fashionPaula Boudes for PureWow; Cindy Suzuki; Gotham/Getty Images

Fashion/ Dana Dickey

Blokette Core Is the Micro Trend Giving Athleisure a Run for Its Money

Karwai Tang/Getty Images

Fashion/ Rachel Bowie

The 5 Rules of Wearing a White Button-Down, According to Meghan Markle

millennial brow technique a photo of bella hadidVittorio Zunino Celotto/Staff/Getty Images

Beauty/ Chelsea Candelario

Fellow Millennials, TikTok Is Urging You: Stop Doing This to Your Brows

Abby Hepworth for PureWow

Fashion/ Abby Hepworth

The 8 Pieces PureWow Editors Get Complimented on All the Time

An original photo I took of the Vivaia Sneakerinas in blackOriginal photography by Dara Katz

Fashion/ Dara Katz

I Can’t Wear Heels, But I Think I Found My Date Night Shoes of Summer

COOL WEATHER TRENDS

What’s in (and out) this season, across fashion, beauty and home

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1.

Fashion / Abby Hepworth

Can You Wear White After Labor Day? The Answer Is More Complicated Than You Think

2.

Fashion / PureWow Editors

19 Things We Wish Men Would Stop Wearing 

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Beauty / Chelsea Candelario

The 36 Best Haircuts for Round Faces

4.

Beauty / Stephanie Maida

I’m in My Mid-30s and Refuse to Wear Foundation—Here’s the Skincare Routine That Lets Me Go Bare-Faced

5.

Beauty / Chelsea Candelario

Everything You Need to Know About a Brazilian Blowout (Including Before & After Pics)

Illo by Dasha Burobina/Getty Images
Fashion / Dana Dickey
My New Fashion North Star Is…Pam Anderson?
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Merrel; original photography by Abby Hepworth

Fashion/ Abby Hepworth

These Shoes are My Secret to Easy & Comfortable Air Travel

taylor-swift-cashmere-outfit-categoryMatt Winkelmeyer/Getty Images for The Recording Academy/Old Navy/Quince

Fashion/ Jael Rucker

Taylor Swift Just Wore the Ultimate Cozy-Cool Uniform for Fall—Shop the Look

Abby Hepworth for PureWow

Fashion/ Abby Hepworth

5 PureWow Editors Give Their Honest Thoughts on Anthropologie’s Best-Selling Tobie Dress

Gilbert Flores/Variety via Getty Images

Fashion/ Abby Hepworth

I’m a Fashion Editor and These Were by Far My Favorite Emmys Red Carpet Looks

Gilbert Flores/Variety via Getty Images

News/ Abby Hepworth

All the Must-See Looks from the 77th Annual Emmys Red Carpet

Abby Hepworth for PureWow

Fashion/ Abby Hepworth

Why Sporty Collegiate Is the Trend Defining Fall

Getty Images

Fashion/ Abby Hepworth

Knee-Length Skirts Are Trending Again, and I Am Absolutely Not Here for It

ariana-grande-vmas-dress-categoryDia Dipasupil/FilmMagic/Getty Images

News/ Jael Rucker

Ariana Grande Just Proved This Playful Summer Trend Is Here to Stay

Noam Galai/Getty Images for MTV

Fashion/ Danielle Long

The 20 Most Jaw-Dropping Looks from the 2025 VMAs

Sydney Meister for PureWow

Home/ Sydney Meister

My Verdict Is In: These 5 Home Trends Will Be Huge This Fall (and Through 2026)

Dasha Burobina

Family/ Rachel Bowie

How to Build a Back-to-School Capsule Wardrobe for Your Kids

Abby Hepworth for PureWow

Fashion/ Abby Hepworth

How to Style Straight-Leg Jeans 7 Different Ways

Abby Hepworth for PureWow

Fashion/ Abby Hepworth

5 Ways to Wear Plaid Like a Fashion Editor in 2025 (Plus One Popular Look to Skip)

Max Mumby/Getty Images

Fashion/ Clara Stein

Queen Camilla Wears Billowy Summer Style That’s a Total Departure from Her Typical Royal Look

carolyn bessettekennedy coreEvan Agostini/CHRIS KLEPONIS/Stringer/Lawrence Schwartzwald/Mitchell Gerber/New York Daily News Archive/Getty Images/Paula Boudes/PureWow

Fashion/ Marissa Wu

Carolyn Bessette-Kennedy Core Is the Trend We Should Have All Seen Coming

How to Wear Flats When You're Short: Original photos by Stephanie MaidaChristian Vierig/Getty Images

Fashion/ Stephanie Maida

How to Wear Flats When You’re Short: 6 Rules I Live By as a 5'1" Petite

lindsay-lohan-yellow-dress-categoryJames Devaney/GC Images/Getty Images

News/ Jael Rucker

Lindsay Lohan Wows in Fab Yellow Skirt Set—But Here's Why it Made Me Do a Double Take

Mike Coppola/Getty Images

Fashion/ Rachel Bowie

Nicole Kidman Makes Surprising Fashion Choice with Bold Neckline (& Fans Are Loving It)

Abby Hepworth for PureWow

Fashion/ Abby Hepworth

9 Super Cute Swim Dresses for Extra Coverage on Active Pool Days

Collage of editor Dara Katz in "'90s mom" styleOriginal photos by Dara Katz

Fashion/ Dara Katz

‘90s Movie Mom Is My Look of Summer

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